Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system
Year of publication: |
2013
|
---|---|
Authors: | Pagani, Margherita ; Otto, Peter |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 9, p. 1568-1575
|
Publisher: |
Elsevier |
Subject: | Group model building | Market research | Marketing strategy | Strategic thinking | Strategic value assessment |
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