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The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …
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Mobile investment has been introduced with technological advancements and the enhancement of mobile device functions. However, relatively limited studies have been particularly focused on the determinants of adoption intention on mobile investment. Therefore, this study aimed at exploring the...
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