Do mobile device and mobile app innovations trigger lifestylisations? : insights from consumers in developing countries
Year of publication: |
2022
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Authors: | Odoom, Raphael |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 4, p. 532-550
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Subject: | Developing countries | Mobile apps | Mobile device | Mobile innovations | User lifestylisation | Entwicklungsländer | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone |
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