Similar Search Results

Engineering the value network of the customer interface and marketing in the data-rich retail environment

Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41

Persistent link: https://www.econbiz.de/10010391422

Pousttchi, Key; Hufenbach, Yvonne - In: Business & Information Systems Engineering 3 (2011) 5, pp. 299-311

In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...

Persistent link: https://www.econbiz.de/10010680785

Mobil Viral Marketing : ein State of the Art

Pousttchi, Key; Turowski, Klaus; Wiedemann, Dietmar Georg - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 289-304). 2008

Persistent link: https://www.econbiz.de/10003753453

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

Persistent link: https://www.econbiz.de/10003809760

Analyzing the forwarding behavior in mobile viral marketing : an empirical study

Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010

Persistent link: https://www.econbiz.de/10003919392

Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs

Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43

Persistent link: https://www.econbiz.de/10009260826

Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.

Pousttchi, Key; Wiedemann, Dietmar G. - In: Die Bank (2008) 7, pp. 64-68

Persistent link: https://www.econbiz.de/10003719914

Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie

Pousttchi, Key; Wiedemann, Dietmar G. - In: Perspektiven des Mobile Business : Wissenschaft und …, (pp. 35-50). 2005

Persistent link: https://www.econbiz.de/10003082897

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

Persistent link: https://www.econbiz.de/10011726191

Mobile Commerce : Grundlagen und Techniken ; mit 9 Tabellen

Turowski, Klaus; Pousttchi, Key - 2004

Persistent link: https://www.econbiz.de/10001742903