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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing

Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493

Persistent link: https://www.econbiz.de/10009623103

Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544

Persistent link: https://www.econbiz.de/10010233145

Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224

Persistent link: https://www.econbiz.de/10009514392

Global applications of pervasive and ubiquitous computing

Gao, Tao (contributor) - 2013

Design and implementation of the embed computer based on CompactPCI express bus / Feng Guo ... [et al.] -- Niche genetic algorithm based on sexual reproduction and multimodal function optimization problem / Yulong Tian ... [et al.] -- Coordination performance evaluation of supply logistics in...

Persistent link: https://www.econbiz.de/10011727611