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The purpose of this paper is to provide an explanation of factors influencing customer satisfaction and trust in vendors involved in mobile commerce (m - commerce). The study sample consists of 200 respondents. Data were analyzed by employing structural equation modelling (SEM) supported by AMOS...
Persistent link: https://www.econbiz.de/10011894325
Persistent link: https://www.econbiz.de/10014428107
The purpose of this paper is to provide an explanation of factors influencing customer satisfaction and trust towards the vendor in m-commerce. The study sample consists of 200 respondents. Data were analyzed by employing multiple regression analysis. This paper has applied the service quality...
Persistent link: https://www.econbiz.de/10014181078