Examining youths' intention to use social media networks for understanding zakat online campaigns that use creative animation
Year of publication: |
2023
|
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Authors: | Norbayah Mohd Suki ; Mohd Suki, Norazah ; Shokri, Muhammad Faiz Hussin |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 7, p. 1696-1714
|
Subject: | Behavioural intention | Effort expectancy | Performance expectancy | Social influence | UTAUT | Zakat | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity |
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