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Demystifying user's attachment of smartphone apps : a value orientation perspective

Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478

Persistent link: https://www.econbiz.de/10012801973

Moderating effect of smartphone addiction on mobile wallet payment adoption

Shaw, Bijeta; Kesharwani, Ankit - In: Journal of internet commerce 18 (2019) 3, pp. 291-309

Persistent link: https://www.econbiz.de/10012179587

The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables

Shaw, Bijeta; Roy, Sanjit; Kesharwani, Ankit; Van … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2912-2931

Persistent link: https://www.econbiz.de/10014486540

The effect of repositioning on brand personality : an empirical study on BlackBerry mobile phones

Mishra, Mukesh Kumar; Choudhury, Dibyendu - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 64-82

Persistent link: https://www.econbiz.de/10009772584

The Effect of Repositioning on Brand Personality : An Empirical Study on Blackberry Mobile Phones

Mishra, Mukesh Kumar - 2013

This study focuses on measuring the brand personality of BlackBerry mobile phone to find out the changes in brand image after repositioning and targeting youth, and exploring the model validity of Jennifer Aaker's Brand Personality Scale. The random sampling method was used to collect primary...

Persistent link: https://www.econbiz.de/10013073918