This paper examines the causal relationship between social media and consumer purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven by a strong desire to convert social media usage into desirable purchase behaviour. Social media was examined using four variables...

Widespread misconceptions can be critical, especially in times of crisis. Through a field experiment, we study how to address such wrong or inaccurate beliefs using messages delivered to individual citizens using mobile phones. We focus on misinformation related to the COVID-19 pandemic in a...