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~subject:"Mobilkommunikation"
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Mobilkommunikation
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Brand management
17,682
Markenführung
17,268
Werbung
13,872
Online-Marketing
13,173
Internet marketing
13,057
Theorie
11,966
Theory
11,758
Advertising
11,342
Relationship marketing
10,721
Beziehungsmarketing
10,680
Markenimage
9,312
Brand image
9,273
Social Web
8,964
Social web
8,956
Werbewirkung
8,005
Advertising effects
7,779
USA
7,145
Deutschland
7,137
Mobile communications
6,944
United States
6,728
Markenartikel
6,534
Online-Handel
6,496
Online retailing
6,481
Brand
6,438
Germany
6,284
Customer satisfaction
6,195
Kundenzufriedenheit
6,022
Electronic Commerce
5,713
E-commerce
5,219
Marketingmanagement
4,909
Marketing management
4,873
Service quality
4,791
Dienstleistungsqualität
4,743
Einzelhandel
4,686
Retail trade
4,600
Marketing
4,223
Experiment
3,771
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2,020
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9
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205
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167
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156
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126
Sammelwerk
126
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85
Fallstudie
85
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68
Conference proceedings
54
Aufsatzsammlung
45
Amtsdruckschrift
37
Government document
37
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19
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13
Sammlung
13
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12
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7
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7
Gutachten
7
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7
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Asongu, Simplice
77
Haucap, Justus
38
Gerpott, Torsten J.
29
Kruse, Jörn
29
Whalley, Jason
27
Grzybowski, Lukasz
26
Sutherland, Ewan
24
Markendahl, Jan
23
Bohlin, Erik
22
Valletti, Tommaso M.
21
Heimeshoff, Ulrich
20
Madden, Gary
20
Verboven, Frank
20
Wolfstetter, Elmar
20
Dewenter, Ralf
18
Genakos, Christos
18
Liang, Julienne
18
Nett, Lorenz
17
Ghose, Anindya
16
Ivaldi, Marc
16
Kim, Seongcheol
16
Odhiambo, Nicholas M.
16
Unhelkar, Bhuvan
16
Aker, Jenny C.
15
Büllingen, Franz
15
Duso, Tomaso
15
Foros, Øystein
15
Gruber, Harald
15
Karjaluoto, Heikki
15
Stumpf, Ulrich
15
Grimm, Veronika
14
Kretschmer, Tobias
14
Pau, Louis-Francois
14
Riedel, Frank
14
Stamm, Peter
14
Bahia, Kalvin
13
Bauer, Hans H.
13
Castells, Pau
13
Chen, Hong
13
Tesei, Andrea
13
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IGI Global
90
National Bureau of Economic Research
22
International Telecommunications Society
15
Europäische Kommission
14
OECD
13
Organisation for Economic Co-operation and Development
10
Elinkeinoelämän Tutkimuslaitos
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
International Finance Corporation
5
WIK-Consult GmbH <Honnef>
5
Deutsche Bank <Frankfurt am Main> / Research
4
Erasmus Research Institute of Management
4
Monopolkommission
4
Renessans Kapital <Moskau>
4
Springer Fachmedien Wiesbaden
4
Deutschland / Bundeswehr / Universität Hamburg
3
Edward Elgar Publishing
3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
OECD / International Transport Forum
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
World Bank Group
3
AMACOM
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Center for Economic Research <Tilburg>
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
EOS Gallup Europe <Wavre>
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Generaldirektion Informationsgesellschaft
2
Hamburger Forum Medienökonomie
2
Information Resources Management Association
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institut für Wirtschaftswissenschaften <Wien>
2
Internationale Fernmelde-Union
2
Melbourne Business School
2
Nomos Verlagsgesellschaft
2
Nordic Council of Ministers
2
Oxford Economics Ltd.
2
TÜV Rheinland AG
2
Weltbank
2
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Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
39
International journal of business information systems : IJBIS
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
Information systems research : ISR
31
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
WIK Diskussionsbeitrag
26
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
21
International journal of hospitality management
20
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic commerce research
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
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Source
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ECONIS (ZBW)
6,898
EconStor
82
RePEc
2
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Consumer attitudes towards mobile
advertising
: an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
2
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
3
Predictors of attitudinal and behavioral outcomes in mobile
advertising
: a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
4
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
5
Enhancing mobile
advertising
effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
Saved in:
6
Mobile
advertising
acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
7
Effectiveness of location-based
advertising
and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
8
Antecedents to SMS
advertising
acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
9
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
10
The effects of brand trustworthiness and credibility on location-based
advertising
: moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
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