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~subject:"Mobilkommunikation"
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Mobilkommunikation
Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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India
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Indien
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Online retailing
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Online-Handel
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Pharmaceutical industry
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Pharmaindustrie
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Resource-based view
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Ressourcenorientierter Ansatz
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Service quality
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Advertising effects
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Buying Decision
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Cognition
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Competitive advantage
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Consumer Confusion
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Consumer behaviour
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Decision
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Entscheidung
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Erfolgsfaktor
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Firm performance
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Green marketing
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Indian loyalty market
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Information Processing
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Informationstechnik
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KMU
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Kognition
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Konsumentenverhalten
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Loyalty
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Marketing management
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Marketingmanagement
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Mobile Anwendung
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Mobile application
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Ghosh, Tathagata
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Rao, Venu Gopal
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Consumer confusion in mobile application buying : the moderating role of need for cognition
Ghosh, Tathagata
;
Rao, Venu Gopal
- In:
International journal of e-business research : an …
10
(
2014
)
4
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010469969
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