Consumer confusion in mobile application buying : the moderating role of need for cognition
Year of publication: |
2014
|
---|---|
Authors: | Ghosh, Tathagata ; Rao, Venu Gopal |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 10.2014, 4, p. 52-70
|
Subject: | Buying Decision | Consumer Confusion | Information Processing | Mobile Applications | Need for Cognition | Smartphone | Word of Mouth | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Mobiltelefon | Mobile phone | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Werbewirkung | Advertising effects | Entscheidung | Decision |
-
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon, (2020)
-
Oh, Yun Kyung, (2015)
-
The role of hedonic features on use and continuous use of mobile retail apps
Olaleye, Sunday Adewale, (2022)
- More ...
-
Consumer Confusion in Mobile Application Buying: The Moderating Role of Need for Cognition
Ghosh, Tathagata, (2014)
-
Service quality in e-commerce and strategic advantage : an empirical assessment
Rao, Adapa Srinivasa, (2013)
-
Application of the resource-based view : a case of an Indian pharma multinational
Reddy, M. Raja Shekhar, (2014)
- More ...