//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mobilkommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What (really) drives consumer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobilkommunikation
Consumer behaviour
38
Konsumentenverhalten
37
Brand image
18
Brand management
16
Markenführung
16
Internet marketing
15
Markenimage
15
Online-Marketing
15
Social Web
11
Social web
11
Beziehungsmarketing
9
Relationship marketing
9
Großbritannien
8
United Kingdom
8
Brand
7
Luxury goods
7
Luxusgüter
7
Markenartikel
7
Advertising effects
5
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Advertising
4
Brand loyalty
4
Cluster analysis
4
Emotion
4
Ethics
4
Internet
4
Measurement
4
Messung
4
Mobile Anwendung
4
Mobile application
4
Werbung
4
B-to-B-Marketing
3
Brand awareness
3
Business-to-business marketing
3
Clusteranalyse
3
Comparison
3
Ethik
3
Internet users
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Michaelidou, Nina
3
Pourazad, Naser
2
Stocchi, Lara
2
Aroean, Lukman
1
Harrigan, Paul
1
Micevski, Milena
1
Tanusondjaja, Arry
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->