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Analyzing the mobile content consumption in different social contexts : the cases of graduate student usages in Taiwan and USA
Tseng, Kuo-feng - 2012
Could mobile phones become mass media, like television, radio, newspaper or Internet, which provide us information and entertainment? Although the penetration rates of mobile phones are very high in most countries, many users are not willing to spend money on the consumption of mobile online...
Persistent link: https://www.econbiz.de/10009733081
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A contextual study of the exercise of personal agency by mobile phone use
D'Souza, Darryl; Kumar, Vikas; Judge, Miriam; O'Regan, … - In: Strategic change : SC ; briefings in entrepreneurial finance 21 (2012) 5/6, pp. 285-298
Persistent link: https://www.econbiz.de/10009625552
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Openness as a business strategy: historical perspectives on openness in computing and mobile phones
Garcia-Swartz, Daniel D.; Campbell-Kelly, Martin - In: Information economics and policy : IEP 48 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012301800
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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Always-on mobile phone behaviour impulsive and postmodern consumers
Altintas, M. Hakan; Gursakal, Necmi; Kaufmann, Hans Rüdiger - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 328-344
Persistent link: https://www.econbiz.de/10009154585
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Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision
Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25
Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption … decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i … associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely …
Persistent link: https://www.econbiz.de/10012938788
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Influences of motivations and lifestyles on intentions to use smartphone applications
Kim, Juran; Lee, Ki Hoon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 385-401
Persistent link: https://www.econbiz.de/10011881848
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Understanding technolgoy adoption processes of Low-Income Consumers
Castaño, Raquel; Lozano, Gerardo; Martinez, Raúl; … - In: International journal of business competition and … 2 (2012) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10009427478
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The mobile phone as the tool to redefine savings for the poor : evidence from Kenya
Omwansa, Tonny K.; Waema, Timothy Mwololo; Chen, Charlene; … - In: African journal of science, technology, innovation & … 5 (2013) 5/6, pp. 355-361
Persistent link: https://www.econbiz.de/10010259804
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Winning poor consumers in Africa : best-practices from mobile network operators
Albeck, Wolfgang; Huth, Steffen; Braun, Marco - In: International journal of business and emerging markets … 6 (2014) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10010508042