Winning poor consumers in Africa : best-practices from mobile network operators
Year of publication: |
2014
|
---|---|
Authors: | Albeck, Wolfgang ; Huth, Steffen ; Braun, Marco |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 4, p. 340-355
|
Subject: | Africa | bottom of the pyramid | BOP | case study | mobile phone operators | poor consumers | emerging markets | Mobilkommunikation | Mobile communications | Afrika | Mobiltelefon | Mobile phone | Armut | Poverty | Armutsbekämpfung | Poverty reduction | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Niedrigeinkommen | Low income |
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