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Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum; Trail, Galen T.; Magnusen, Marshall J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 190-211
Persistent link: https://www.econbiz.de/10009765607
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Testing models of motives and points of attachment among spectators in college football
Woo, Boyun; Trail, Galen T.; Kwon, Hyungil Harry; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009518021
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Differences in motives and points of attachment by season ticket status : a case study of ACHA
Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150
Persistent link: https://www.econbiz.de/10003816843
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Differential effects of motives and points of attachment on conative loyalty of Formula 1 U.S. Grand Prix attendees
Ballouli, Khalid; Trail, Galen T.; Koesters, Todd C.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10011635469