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Spillover effects of financial incentives on non-incentivized user engagement : evidence from an online knowledge exchange platform

Kuang, Lini; Huang, Ni; Hong, Yili; Yan, Zhijun - In: Journal of management information systems : JMIS 36 (2019) 1, pp. 289-320

Persistent link: https://www.econbiz.de/10012198577

On the role of fairness and social distance in designing effective social referral systems

Hong, Yili; Pavlou, Paul A.; Shi, Nan; Wang, KanLiang - In: Management information systems : mis quarterly 41 (2017) 3, pp. 787-809

Persistent link: https://www.econbiz.de/10011740898

Stimulating online reviews by combining financial incentives and social norms

Burtch, Gordon; Hong, Yili; Bapna, Ravi; Griskevicius, … - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2065-2082

Persistent link: https://www.econbiz.de/10011873959

How do peer awards motivate creative content? : experimental evidence from Reddit

Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun - In: Management science : journal of the Institute for … 68 (2022) 5, pp. 3488-3506

Persistent link: https://www.econbiz.de/10013368685

How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit

Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun - 2021

We theorize peer awards’ effects on the volume and novelty of creative user-generated content (UGC) produced at online platform communities. We then test our hypotheses via a randomized field experiment on Reddit, wherein we randomly and anonymously assigned Reddit’s Gold Award to 905...

Persistent link: https://www.econbiz.de/10013252352