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~subject:"Motivforschung"
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Journal of business research : JBR
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Comparing two diverse methods for generating perceptual maps : multidimensional scaling versus the hand-drawn technique
Downs, Phillip E.
- In:
Journal of business research : JBR
7
(
1979
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10003533543
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