Comparing two diverse methods for generating perceptual maps : multidimensional scaling versus the hand-drawn technique
Year of publication: |
1979
|
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Authors: | Downs, Phillip E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 7.1979, 4, p. 349-358
|
Subject: | Motivforschung |
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