NASCAR's monetary reward structure uses a linear payout for races, with a non-linear payout for the season long tournament. We suggest that the season long non-linear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on...

When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams, and athletes that will prove to be reliable, respectable, and, most important, repetitive advertising outlets. Analyzing the factors that increase a broadcaster's propensity to display...