Every week, motion picture exhibitors must decide whether to keep or replace the movies playing in their theaters in light of the past week's sales data. This decision is complex because of the dynamic decision environment, the uncertainty of demand, the complex revenue-sharing terms between the...

Managing the allocation of shelf space for new products is a problem of significant importance for retailers. The problem is particularly complex for exhibitors—the retailers in the motion picture supply chain—because they face dynamic challenges, given the short life cycles of movies, the...

Purpose – This paper seeks to assess how different segments in the movie market respond to three marketing drivers, namely prices, product availability and viewing channels (including piracy). Design/methodology/approach – A total of 12 conjoint profiles were designed with various levels of...