Administrative trade barrier : an empirical analysis of exporting Hollywood movies to China
Year of publication: |
2022
|
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Authors: | Wu, Chunhua ; Weinberg, Charles B. ; Wang, Qiyuan ; Ho, Jason Y. C. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 4, p. 1253-1274
|
Subject: | Movies | Import regulation | Chinese theatrical market | International marketing | Econometric analysis | China | Filmwirtschaft | Film industry | Internationales Marketing | Handelshemmnisse | Trade barriers | Kino | Movie theatre |
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