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Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods

Aghdaie, Mohammad Hasan; Hashemkhani Zolfani, Sarfaraz; … - In: Journal of business economics and management 14 (2013) 1, pp. 213-233

Persistent link: https://www.econbiz.de/10009732718

Food market segmentation based on consumer preferences using outranking multicriteria approaches

Casas-Rosal, José Carlos; Segura, Marina; Maroto, … - In: International transactions in operational research : a … 30 (2023) 3, pp. 1537-1566

Persistent link: https://www.econbiz.de/10013473148

Process mean selection and price differentiation in an imperfectly segmented market for a risk-averse firm

Raza, Syed Asif; Govindaluri, Srikrishna Madhumohan - In: IMA journal of management mathematics 34 (2023) 4, pp. 747-777

Persistent link: https://www.econbiz.de/10014389028

Multicriterion market segmentation : a new model, implementation, and evaluation

Liu, Ying; Ram, Sudha; Lusch, Robert F.; Brusco, Michael J. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 880-894

Persistent link: https://www.econbiz.de/10008736178

TOPSIS model based on entropy and similarity measure for market segment selection and evaluation

Truong Thi Thuy Duong; Nguyễn-Xuân-Thao - In: Asian journal of economics and banking : AJEB 5 (2021) 2, pp. 194-203

Purpose - The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem....

Persistent link: https://www.econbiz.de/10012695173

Fuzzy extension of the CODAS method for multi-criteria market segment evaluation

Keshavarz Ghorabaee, Mehdi; Amiri, Maghsoud; Zavadskas, … - In: Journal of business economics and management 18 (2017) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011721628

Market segmentation : a multiple criteria approach combining preference analysis and segmentation decision

Liu, Jiapeng; Liao, Xiuwu; Huang, Wei; Liao, Xianzhao - In: Omega : the international journal of management science 83 (2018), pp. 1-13

Persistent link: https://www.econbiz.de/10011989096

Multicriteria green supplier segmentation

Bai, Chunguang; Rezaei, Jafar; Sarkis, Joseph - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 515-528

Persistent link: https://www.econbiz.de/10011773148

A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry

Gallego, Inma; González-Rodríguez, M. Rosario; Font, … - In: Tourism management perspectives : TMP 47 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014318786

Exploring must-know criteria for effective customer segmentation in online market using ahp

Sekandari, Elham; Aghaei, Iman - In: Review of marketing science 21 (2023) 1, pp. 271-294

Persistent link: https://www.econbiz.de/10014364955

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