Multicriterion market segmentation : a new model, implementation, and evaluation
Ying Liu; Sudha Ram; Robert F. Lusch; Michael Brusco
Year of publication: |
2010
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Authors: | Liu, Ying ; Ram, Sudha ; Lusch, Robert F. ; Brusco, Michael J. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 5, p. 880-894
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Subject: | Marktsegmentierung | Market segmentation | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Evolutionärer Algorithmus | Evolutionary algorithm | Experiment |
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