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Bilingual consumers and the web : moderators of language effects in website navigation

Luna, David; Peracchio, Laura A.; Juan, María D. de - 2002

Persistent link: https://www.econbiz.de/10001704764

The other meaning of fluency : content accessibility and language in advertising to bilinguals

Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-84

Persistent link: https://www.econbiz.de/10009302699

Bicultural-bilingguals : the effect of cultural frame switching on translation equivalence

Ringberg, Torsten V.; Luna, David; Reihlen, Markus; … - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 77-92

Persistent link: https://www.econbiz.de/10003972763

Brand linguistics : a theory-driven framework for the study of language in branding

Carnevale, Marina; Luna, David; Lerman, Dawn - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 572-591

Persistent link: https://www.econbiz.de/10011734955

Bilinguals and the Web : Moderators of Language Effects in Web Site Navigation

Luna, David; Peracchio, Laura; De-Juan-Vigaray, María D. - 2014

The Internet has become a medium used by consumers worldwide to make purchases and to search for information. One of the characteristics of the internet that make it a unique medium is its global reach. Individuals all over the world can access web sites regardless of where they are hosted....

Persistent link: https://www.econbiz.de/10014105215