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Globale Vertriebssteuerung im B2B-Produkt- und Projektgeschäft bei Roto Frank
Lukas, Johann; Lips, Thorsten - In: Unternehmenssteuerung in der produzierenden Industrie : …, (pp. 259-267). 2014
Persistent link: https://www.econbiz.de/10010415427
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Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Baumgartner, Günter - In: Event-Marketing : Trends und Entwicklungen, (pp. 43-51). 2011
Persistent link: https://www.econbiz.de/10009236067
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Innovation in a High Technology B2B Context : Exploring Supply Networks, Processes and Management
Möhring, Monika Maria - 2014
, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany. . …
Persistent link: https://www.econbiz.de/10014019364
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Innovation in a high technology B2B context : exploring supply networks, processes and management
Möhring, Monika Maria - 2014
Persistent link: https://www.econbiz.de/10010354327
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International key account management in manufacturing companies : an exploratory approach of situative differentiation
Zupancic, Dirk; Müllner, Markus - In: Journal of business-to-business marketing 15 (2008) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10003804730
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Governance, cultural-distance and strategy in international channels : autos in a Middle-Eastern market
Ahmed, Ahmed A. - In: Journal of international marketing and marketing research 35 (2010) 3, pp. 115-128
Persistent link: https://www.econbiz.de/10008696426
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Determinants of small trading companies' performance in high-tech industries
Li, Lee; Ng, Peggy M. L.; Gaber, Brian - In: Global business and organizational excellence : a … 26 (2006/07) 5, pp. 57-72
Persistent link: https://www.econbiz.de/10003508965
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Le renouveau du business model par l'écosystème d'affaires : le cas d'un réseau mondial de distribution en milieu B-to-B
Bueno Merino, Pascale; Grandval, Samuel - 2011
Persistent link: https://www.econbiz.de/10009580275
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The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik; Kindström, Daniel; Kowalkowski, Christian - In: Journal of service management 22 (2011) 3, pp. 390-408
Persistent link: https://www.econbiz.de/10009239535