Innovation in a High Technology B2B Context : Exploring Supply Networks, Processes and Management

by Monika Maria Möhring

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains. Contents Industrial B2B Marketing Value and Innovation in Customer-Centric Business-to-Business Collaboration Innovation Network and Case Study Target Groups Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management Practitioners in high technology, capital intensive industries The Author Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany. .

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Year of publication:	2014
Authors:	Möhring, Monika Maria
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden
Subject:	B-to-B-Marketing \| Business-to-business marketing \| Multinationales Unternehmen \| Transnational corporation \| Marktführer \| Market leader \| Innovation \| Lieferkette \| Supply chain \| Hochtechnologie \| High technology \| Deutschland \| Germany \| Business-to-Business-Marketing
Description of contents:	Industrial B2B Marketing -- Value and Innovation in Customer-Centric Business-to-Business Collaboration -- Innovation Network and Case Study. Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XXV, 291 p. 50 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	"Dissertation University of Strathclyde Business School, Glasgow, 2013 Includes bibliographical references Foreword; Acknowledgements; Abstract; German Abstract; Table of Contents; List of Figures; List of Tables; Glossary of Terms; Stylesheet Explanation; 1. Introduction; 1.1. Background to the research; 1.1.1. The research context; 1.1.2. Rationale for the research; 1.2. Aim and objectives of this research; 1.3. Framing the research domain; 1.4. Research design; 1.5. Interdisciplinary research communication; 1.5.1 Mathematical formulae; 1.5.2. Value exchange scorecard; 1.6. Outline of the research project; 2. Networks and structures; 2.1. Introduction; 2.2. Industrial networks in extant research 2.2.1. What constitutes a network?2.3. IMP models for industrial networks; 2.3.1. The ARA model for industrial networks; 2.3.2. Managing in networks; 2.3.3. IMP and SDL; 2.4. Network pictures and sense-making; 2.5. Power and dissent; 2.6. Why networks?; 2.7. Research on networks; 2.7.1. The network research agenda; 2.7.2. Caveats in network research; 2.8. Conclusion; 3. Value and innovation in customer-centric business-to-business collaboration; 3.1. Introduction; 3.2. Theories of value; 3.3. Service-dominant logic; 3.4. Value proposition: the supplier perspective 3.4.1. Products and services as a source of value3.4.2. Invention as a source of value; 3.5. The interstice; 3.6. The customer perspective; 3.6.1. Value-in-use; 3.6.2. Innovation as a source of value; 3.7. The value research agenda; 3.7.1. Instrumental expressiveness of the IMP model; 3.7.2. Instrumental expressiveness of service-dominant logic; 3.7.3. Instrumental overlap of both approaches; 3.8. Conclusion; 4. Justice and Temporality; 4.1. Introduction; 4.2. Justice; 4.2.1. Distributive justice; 4.2.2. Procedural justice; 4.2.3. Justice heuristics; 4.2.4. Justice-related research agenda 4.3. Contracts in business networks4.3.1. The relational contract; 4.3.2 The juridical contract; 4.3.3. Contracts and justice; 4.4. Temporality; 4.4.1. Temporality in industrial innovation networks; 4.4.2. Long-term perspective in industrial networks; 4.4.3. Temporality-related research agenda; 4.5. Conclusion; 4.6. Conclusion of the literature review; 4.6.1. Collaboration in networks; 4.6.2. Value and innovation; 4.6.3. Justice and fairness; 4.6.4. Temporality in business-to-business exchange; 5. Philosophical Foundation of this research; 5.1. Introduction 5.2. Social constructionism in the social sciences5.2.1. Lebenswelt; 5.2.2. Philosophical foundation of this research; 5.2.3. Concepts of social constructionism; 5.2.4. Collective enactment and sense-making; 5.2.5. The individual: the process of socialisation; 5.2.6. Habitus; 5.2.7. Dramaturgic approach; 5.3. Social constructionism in B2B research; 5.3.1. Field studies in industrial marketing research; 5.3.2. Limitations; 5.4. Conclusion; 6. Methodology and methods; 6.1. Introduction; 6.2. Pragmatism; 6.3. Abduction; 6.4. Abductive research in action; 6.5. Case studies; 6.6. Ethnography 6.7. Triangulation with the psychology of personal constructs
ISBN:	978-3-658-05721-3 ; 978-3-658-05720-6
Other identifiers:	10.1007/978-3-658-05721-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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