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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Marketing
26
Internationales Marketing
21
Turkey
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Consumer behaviour
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Entwicklungsländer
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Türkei
17
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Economic transition
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Schwellenländer
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Systemtransformation
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Transnational corporation
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Banks
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Brand image
4
Brand management
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China
4
Dienstleistungssektor
4
Einzelhandel
4
Finland
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Kaynak, Erdener
7
Akinci, Serkan
1
Aksoy, Safak
1
Atilgan, Eda
1
Demirbag, Mehmet
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Jallat, Frédéric
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Shultz, Clifford J.
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De Gruyter studies in organization
1
De Gruyter studies in organization : an international series by internationally known authors presenting current fields of research in organization
1
Journal of euromarketing
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
de Gruyter Studies in Organization
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
2
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Lebanon : from cataclysm to opportunity-Crisis management lessons for MNCs in the tourism sector of the Middle East
Jallat, Frédéric
;
Shultz, Clifford J.
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 476-486
Persistent link: https://www.econbiz.de/10009373589
Saved in:
2
International Business in the Middle East
Kaynak, Erdener
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10014509409
Saved in:
3
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
4
Determinants of ownership-based entry mode choice of MNEs : evidence from Mongolia
Kaynak, Erdener
;
Demirbag, Mehmet
;
Tatoğlu, Ekrem
- In:
Management international review : mir ; journal of …
47
(
2007
)
4
,
pp. 505-530
Persistent link: https://www.econbiz.de/10003515792
Saved in:
5
Transnational retailing
Kaynak, Erdener
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10014269363
Saved in:
6
International business in the Middle East
Kaynak, Erdener
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004046127
Saved in:
7
Transnational retailing
Kaynak, Erdener
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10004673482
Saved in:
8
International business in the Middle East
Kaynak, Erdener
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10000086101
Saved in:
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