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Les multinationales et le sport dans les pays en développement : ou comment faire courir le Tiers-Monde après les capitaux
Andreff, Wladimir - In: Cahiers de la Faculté des Sciences Economiques de … (1987), pp. 67-98
Persistent link: https://www.econbiz.de/10001079609
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The Value of Olympic Sponsorship. Domestic vs. Foreign Sponsoring Firms
Baim, Dean; Goukasian, Levon; Misch, Marilyn Betty - 2021
This paper examines the impact of Olympic Sponsorship announcements on stock returns for sponsors of the ten Olympic … Summer Games held between 1984 and 2020. The paper finds that sponsorship announcements are associated with an average 0 ….44% impact on returns on the announcement day. This increase translates to a $61 million increase in sponsoring firms’ market …
Persistent link: https://www.econbiz.de/10013232621
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French football, foreign investors : global sports as country branding
Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
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Kunst, Kulturen, Kapital : Spannungsfelder zwischen Wirtschaft und Kultur
Knorn, Claudia (ed.) - 1996
Persistent link: https://www.econbiz.de/10008729963
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A typology of international strategies for Hungarian professional sports clubs
Kozma, Miklós; András, Krisztina - In: Management 11 (2016) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10011481167
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Gestaltung von Organisationsgrenzen
Schreyögg, Georg (ed.); Sydow, Jörg (contributor) - 1997
Persistent link: https://www.econbiz.de/10000622922
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Four decades of Uppsala business research
Engwall, Lars (ed.) - 1998
Persistent link: https://www.econbiz.de/10000673472
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Innovative Führung in Tochtergesellschaften : Theorie und Praxis von Leadership
Hinterhuber, Hans H. (contributor) - 2003
Persistent link: https://www.econbiz.de/10003238723
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Introduction to globalization and business : relationships and responsibilities
Parker, Barbara - 2005 - Online-Ausg.
This work delivers the fast-moving concept of globalization into the hands of students. The breadth and depth of material covered in the text makes it appropriate for both undergraduate and graduate classes
Persistent link: https://www.econbiz.de/10013207953