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Interkulturelles Lernen im Vertrieb : Vertriebskonzepte europäischer Konsumgüterhersteller in der Volksrepublik China
Perfall, Axel von - 2000
Persistent link: https://www.econbiz.de/10001469012
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
Bruhn, Manfred (ed.) - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154831
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Experiential knowledge in the internationalization process of service firms
Majkgård, Anders - 1998
Persistent link: https://www.econbiz.de/10013432351
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de - 1994 - 2nd ed
Persistent link: https://www.econbiz.de/10000374959
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Kulturelle Faktoren in der internationalen Geschäftsentwicklung : onlinebasierte Möglichkeiten des interkulturellen Marketings
Vieregg, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003895908
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International orientation, marketing mix and the performance of international firms : an empirical analysis
Kraft, Patricia; Dowling, Michael; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10003529149
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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American businesses in China : balancing culture and communication
Street, Nancy Lynch; Matelski, Marilyn J. - 2019 - Third edition
Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the Pacific -- Case study: General Electric and Sesame...
Persistent link: https://www.econbiz.de/10012200123
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Corporate communication : critical business asset for strategic global change
Goodman, Michael B.; Hirsch, Peter B. - 2015
Persistent link: https://www.econbiz.de/10010470453
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658