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Firm-specific advantages, intra-regional sales, product diversity, and performance
Sukpanich, Nessara - 2005
Persistent link: https://www.econbiz.de/10003906091
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pichler, Johann Hanns (ed.);  … - 2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pleitner, Hans Jobst (honouree);  … - 2000
Persistent link: https://www.econbiz.de/10001506877
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Factors influencing foreign firm performance in the US market
Shipchandler, Zoher E.; Moore, James S. - In: American business review 18 (2000) 1, pp. 62-68
Persistent link: https://www.econbiz.de/10001495814
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Firm performance among internationalized SMEs : the interplay of market orientation, marketing capability and digitalization
Joensuu-Salo, Sanna; Sorama, Kirsti; Viljamaa, Anmari; … - In: Administrative Sciences : open access journal 8 (2018) 3/31, pp. 1-13
marketing capability as well as market orientation. However, there is a gap in the literature exploring the interplay of … digitalization, market orientation and marketing capability in the internationalization process. The objective of the present study … is to improve our understanding of (1) the impact of market orientation, marketing capability and digitalization on firm …
Persistent link: https://www.econbiz.de/10012125581
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When marketing and innovation interact : the case of born-global firms
Efrat, Kalanit; Gilboa, Shaked; Yonatany, Moshe - In: International business review : the official journal of … 26 (2017) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10011711006
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Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
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Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 41 (2024) 1, pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
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Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter; Ville, Simon P. - In: Enterprise & society : the international journal of … 25 (2024) 1, pp. 134-159
Persistent link: https://www.econbiz.de/10014490112