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~subject:"Multinationales Unternehmen"
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THE INFLUENCE OF VIRTUAL DIREC...
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Multinationales Unternehmen
International marketing
27
Internationales Marketing
20
Consumer behaviour
18
Konsumentenverhalten
17
Transnational corporation
16
Innovation
15
New product development
15
Produktentwicklung
15
Brand management
13
Markenführung
12
Relationship marketing
12
Beziehungsmarketing
11
Lieferantenmanagement
11
Supplier relationship management
11
USA
11
United States
11
Knowledge management
10
Marketing management
9
Marketingmanagement
9
China
8
Wissensmanagement
8
Distribution channel
7
Inter-firm cooperation
7
Knowledge transfer
7
Lieferkette
7
Supply chain
7
Unternehmenskooperation
7
Wissenstransfer
7
Ausländische Tochtergesellschaft
6
Brand image
6
Competitive advantage
6
Firm performance
6
Foreign subsidiary
6
Innovation management
6
Innovationsmanagement
6
Markenimage
6
Unternehmenserfolg
6
Vertriebsweg
6
Einzelhandel
5
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5
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5
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1
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English
16
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Griffith, David A.
11
Chen, Qimei
4
Cavusgil, S. Tamer
3
Lee, Hannah S.
3
Chandra, Aruna
2
Lee, Ruby P.
2
Chen, Irene
1
Crespo, Cátia Fernandes
1
Cui, Anna Shaojie
1
Dabic, Marina
1
Deligonul, Z. Seyda
1
Dimitrova, Boryana V.
1
Fealey, Tim
1
Giannetti, Verdiana
1
Griffith, David
1
Hartmann, Nathaniel N.
1
Hult, G. Tomas M.
1
Johnson, Jean L.
1
Kim, Daekwan
1
Lages, Luis Filipe
1
Lewin, Arie Y.
1
Merz, Michael A.
1
Myers, Matthew B.
1
Peloza, John
1
Rubera, Gaia
1
Ryans, John K.
1
Sheng, Margaret L.
1
Yalcinkaya, Goksel
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Journal of international marketing
6
Handbook of business practices and growth in emerging markets
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business review : the official journal of the European International Business Academy
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of nonprofit and voluntary sector marketing
1
International marketing ; Vol. VI
1
Journal of world business : JWB
1
New directions in international advertising research
1
Thought leadership in advancing international business research
1
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ECONIS (ZBW)
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1
Standardization or localization? : executing corporate philanthropy in international firms
Merz, Michael A.
;
Peloza, John
;
Chen, Qimei
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 233-252
Persistent link: https://www.econbiz.de/10008652348
Saved in:
2
Between information system integration and performance, what are the missing links?
Lee, Ruby P.
;
Chen, Qimei
- In:
Handbook of business practices and growth in emerging …
,
(pp. 81-99)
.
2010
Persistent link: https://www.econbiz.de/10003946253
Saved in:
3
Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes
Lee, Ruby P.
;
Chen, Qimei
;
Kim, Daekwan
;
Johnson, Jean L.
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 1-31
Persistent link: https://www.econbiz.de/10003735792
Saved in:
4
The synergetic effect of multinational corporation management's social cognitive capability on tacit-knowledge management : product innovation ability insights from Asia
Sheng, Margaret L.
;
Hartmann, Nathaniel N.
;
Chen, Qimei
; …
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 94-110
Persistent link: https://www.econbiz.de/10011292294
Saved in:
5
Rigor in international business research : a review and methodological recommendations
Cavusgil, S. Tamer
;
Deligonul, Z. Seyda
;
Griffith, David A.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 229-246)
.
2008
Persistent link: https://www.econbiz.de/10003774166
Saved in:
6
The influence of market and cultural environment factors on technology transfer between foreign MNCs and local subsidiaries : a Croatian illustration
Cui, Anna Shaojie
;
Griffith, David A.
;
Cavusgil, S. Tamer
; …
- In:
Journal of world business : JWB
41
(
2006
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10003332552
Saved in:
7
Strategically employing natural channels in an emerging market
Griffith, David A.
;
Chandra, Aruna
;
Fealey, Tim
-
2006
Persistent link: https://www.econbiz.de/10003411039
Saved in:
8
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
9
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
10
The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations
Crespo, Cátia Fernandes
;
Griffith, David A.
;
Lages, …
- In:
International business review : the official journal of …
23
(
2014
)
5
,
pp. 993-1007
Persistent link: https://www.econbiz.de/10010405497
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