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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Marktforschung
12,313
Market research
6,871
Internationales Marketing
5,816
International marketing
5,716
National culture
3,645
Nationalkultur
3,474
Consumer behaviour
2,840
Konsumentenverhalten
2,736
Theorie
2,144
Theory
2,123
Deutschland
1,993
Germany
1,597
Marketingmanagement
1,452
Marketing management
1,414
Marketing
1,323
Welt
1,305
World
1,293
USA
1,237
United States
1,124
Kulturelle Identität
1,056
Cultural identity
1,039
Transnational corporation
976
Vereinigte Staaten
918
Brand management
848
Markenführung
833
China
776
Globalization
714
Globalisierung
684
Interkulturelles Management
650
Cross-cultural management
586
Brand image
579
Relationship marketing
575
Markenimage
574
Corporate culture
561
Unternehmenskultur
558
Beziehungsmarketing
557
Verbraucher
518
International market entry
484
Internationaler Markteintritt
484
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Daniels, John Day
10
Radebaugh, Lee H.
9
Zentes, Joachim
9
Ball, Donald A.
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Ronkainen, Ilkka A.
7
Sullivan, Daniel P.
7
Swoboda, Bernhard
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Shenkar, Oded
5
Svensson, Roger
5
Yip, George S.
5
Beugelsdijk, Sjoerd
4
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Knight, Gary A.
4
Kraus, Sascha
4
Moffett, Michael H.
4
Moran, Robert T.
4
Pedersen, Torben
4
Piontek, Jochem
4
Quelch, John A.
4
Schuh, Arnold
4
Shoham, Aviv
4
Tarba, Shlomo Yedidia
4
Zou, Shaoming
4
Aksoy, Lerzan
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Budhwar, Pawan S.
3
Cateora, Philip R.
3
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American Management Association
1
Baltic-Management-Institut
1
Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Cassa di risparmio delle provincie lombarde
1
Department of Commerce
1
Deutschland / Bundesministerium für Wirtschaft
1
Diebold Deutschland GmbH
1
Fachhochschule Harz / Fachbereich Wirtschaftswissenschaften
1
Fachhochschule Stralsund / Studiengang Baltic Management Studies
1
Fifty Lessons Limited <London>
1
Fundación CODESPA <Madrid>
1
Georg-August-Universität Göttingen / Abteilung Industrielles Management
1
Handelshøjskolen i København / Det Økonomiske Fakultet
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Institut für Weltwirtschaft
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Institute of Marketing and Management <Delhi>
1
Institutet för Ekonomisk Forskning <Lund>
1
International Marketing Congress <15, 1988, Delhi>
1
Internationales Management-Symposium <3, 1989, Frankfurt, Main>
1
Kiel Institute for the World Economy
1
Münsteraner Führungsgespräch <28, 1995, Münster (Westf)>
1
Pio Manzù International Research Centre on the Environment
1
Russell Sage Foundation
1
Seminar für Handwerkswesen an der Universität Göttingen / Außenwirtschaftliche Abteilung
1
Seminar on International Marketing Research <1988, Englefield Green>
1
Tectum Verlag
1
UNCTAD / Committee on Economic Co-operation among Developing Countries
1
UNCTAD / Secretariat
1
USA / Department of Agriculture
1
United States / Bureau of Foreign Commerce
1
Universität Trier
1
Universitätsverlag Ilmenau
1
Verlag Dr. Kovač
1
William Davidson Institute <Ann Arbor, Mich.>
1
World Institute for Development Economics Research
1
epubli GmbH
1
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Published in...
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International marketing review
28
International business review : the official journal of the European International Business Academy
20
Journal of international marketing
20
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of world business : JWB
10
Europäische Hochschulschriften / 5
8
Journal of global marketing
8
Management international review : mir ; journal of international business
8
Journal of business research : JBR
7
SpringerLink / Bücher
7
European journal of international management : EJIM
6
International journal of emerging markets
6
Journal of international consumer marketing
6
Journal of the Academy of Marketing Science
6
Harvard business review : HBR
5
Journal of business ethics : JOBE
5
Journal of global mobility : the home of expatriate management research ; JGM
5
Journal of international management
5
The international journal of human resource management
5
Cross cultural management : an international journal
4
International journal of export marketing
4
Journal of international entrepreneurship
4
Journal of teaching in international business
4
Anxieties and management responses in international business
3
Applied economics
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Comparative economic research : Central and Eastern Europe
3
Effects of globalization on the firm
3
European management journal
3
Gabler Edition Wissenschaft
3
Gießener Schriftenreihe zur internationalen Unternehmung
3
Handel und Internationales Marketing Retailing and International Marketing
3
International human resource management
3
International journal of business and globalisation : IJBG
3
International journal of human resource management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of euromarketing
3
Journal of strategy and management
3
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Source
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ECONIS (ZBW)
1,020
USB Cologne (EcoSocSci)
24
EconStor
6
OLC EcoSci
2
RePEc
1
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1
The effect of the governance environment on marketing channel behaviors : the diamond industries in the US, China, and Hong Kong
Li, Shaomin
;
Karande, Kiran
;
Zhou, Dongsheng
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 453-471
Persistent link: https://www.econbiz.de/10003958835
Saved in:
2
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
3
Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho
;
Nguyen, Conghoang
;
Lin, Binshan
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
Saved in:
4
Website localization in the Chinese market
Chao, Mike Chen-Ho
;
Singh, Nitish
;
Hsu, Chin-chun
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10009565323
Saved in:
5
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
6
An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Pleshko, Larry P.
;
Heiens, Richard A.
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10012135582
Saved in:
7
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
8
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
9
International business and culture : challenges in cross-cultural marketing and management
Bartosik-Purgat, Małgorzata
(
ed.
);
Guzek, Monika
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10015068603
Saved in:
10
Researching foreign markets
Lovell, Enid Baird
-
1955
Persistent link: https://www.econbiz.de/10002398407
Saved in:
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