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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
International marketing
19
Internationales Marketing
18
New product development
13
Produktentwicklung
13
Innovation
12
Transnational corporation
12
Lieferantenmanagement
11
Supplier relationship management
11
Inter-firm cooperation
7
Knowledge management
7
Lieferkette
7
Marketing management
7
Marketingmanagement
7
Supply chain
7
USA
7
United States
7
Unternehmenskooperation
7
Wissensmanagement
7
Distribution channel
6
Vertriebsweg
6
Einzelhandel
5
Innovation management
5
Innovationsmanagement
5
Knowledge transfer
5
Retail trade
5
Strategic management
5
Strategisches Management
5
Wissenstransfer
5
Firm performance
4
Institutional economics
4
International market entry
4
Internationaler Markteintritt
4
Market research
4
Marktforschung
4
Unternehmenserfolg
4
Advertising
3
Ausländische Tochtergesellschaft
3
Automobilzulieferindustrie
3
Automotive supplier industry
3
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7
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Collection of articles of several authors
1
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English
12
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Griffith, David A.
11
Cavusgil, S. Tamer
3
Lee, Hannah S.
3
Chandra, Aruna
2
Crespo, Cátia Fernandes
1
Cui, Anna Shaojie
1
Dabic, Marina
1
Deligonul, Z. Seyda
1
Dimitrova, Boryana V.
1
Fealey, Tim
1
Giannetti, Verdiana
1
Griffith, David
1
Hult, G. Tomas M.
1
Lages, Luis Filipe
1
Lewin, Arie Y.
1
Myers, Matthew B.
1
Rubera, Gaia
1
Ryans, John K.
1
Yalcinkaya, Goksel
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Journal of international marketing
4
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business review : the official journal of the European International Business Academy
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International marketing ; Vol. VI
1
Journal of world business : JWB
1
New directions in international advertising research
1
Thought leadership in advancing international business research
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ECONIS (ZBW)
12
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
2
Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.
;
Lee, Hannah S.
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
Saved in:
3
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
4
Understanding the importance of the length of global product rollout : an examination in the motion picture industry
Griffith, David A.
;
Yalcinkaya, Goksel
;
Rubera, Gaia
; …
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 50-69
Persistent link: https://www.econbiz.de/10011784175
Saved in:
5
The association between process and program advertising standardization : an illustration of US multinationals operating in India
Chandra, Aruna
;
Griffith, David A.
;
Ryans, John K.
- In:
New directions in international advertising research
,
(pp. 67-83)
.
2002
Persistent link: https://www.econbiz.de/10001785298
Saved in:
6
Rigor in international business research : a review and methodological recommendations
Cavusgil, S. Tamer
;
Deligonul, Z. Seyda
;
Griffith, David A.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 229-246)
.
2008
Persistent link: https://www.econbiz.de/10003774166
Saved in:
7
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
8
The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations
Crespo, Cátia Fernandes
;
Griffith, David A.
;
Lages, …
- In:
International business review : the official journal of …
23
(
2014
)
5
,
pp. 993-1007
Persistent link: https://www.econbiz.de/10010405497
Saved in:
9
Strategically employing natural channels in an emerging market
Griffith, David A.
;
Chandra, Aruna
;
Fealey, Tim
-
2006
Persistent link: https://www.econbiz.de/10003411039
Saved in:
10
The influence of market and cultural environment factors on technology transfer between foreign MNCs and local subsidiaries : a Croatian illustration
Cui, Anna Shaojie
;
Griffith, David A.
;
Cavusgil, S. Tamer
; …
- In:
Journal of world business : JWB
41
(
2006
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10003332552
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