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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
3
Innovation
3
Advertising
2
Belgium
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Credibility
2
Decision
2
Entscheidung
2
Ethnic group
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Ethnische Gruppe
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Glaubwürdigkeit
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Konsumentenverhalten
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Minderheit
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Minority
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New product development
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Product design
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Produktentwicklung
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Produktgestaltung
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Relationship marketing
2
Target group
2
Transnational corporation
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Werbung
2
Zielgruppe
2
Bias
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Business English as a lingua franca (BELF)
1
Case studies
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Chemical industry
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Chemieindustrie
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Computer networks
1
Computer-assisted marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
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Critical success factors
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Culture
1
Customer value
1
Dienstleistungsmarketing
1
Englisch (Sprache)
1
English (Language)
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Erfolgsfaktor
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English
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Antioco, Michael
2
Coussement, Kristof
1
De Schamphelaere, Veroniek
1
Fletcher-Chen, Chavi Chi-Yun
1
Moenaert, Rudy K.
1
Prange, Christiane
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Robben, Henry S.
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Roks, Eveline
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Journal of world business : JWB
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Strategic innovation decisions : what you foresee is not what you get
Moenaert, Rudy K.
;
Robben, Henry S.
;
Antioco, Michael
; …
- In:
The journal of product innovation management : an …
27
(
2010
)
6
,
pp. 840-855
Persistent link: https://www.econbiz.de/10008736672
Saved in:
2
What's in a word? : adopting a linguistic-style analysis of western MNCs' global press releases
Antioco, Michael
;
Coussement, Kristof
;
Fletcher-Chen, …
- In:
Journal of world business : JWB
58
(
2023
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014281747
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