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This paper highlights the effects of heterogeneous institutional contexts on transnational professional service firms, a relatively understudied issue. Specifically the paper provides empirical analysis of how the specificities of the Italian institutional context affect the activities of...
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-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …," "Uncertainty Avoidance," "Long-Term Orientation," "Indulgence"), a comparative analysis is carried out on the example of Poland …
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