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Ricerca e sviluppo multinazionale e comportamenti strategici d'impresa : alcune riflessioni preliminari
Guercini, Simone - In: Economia e politica industriale 24 (1997), pp. 163-185
Persistent link: https://www.econbiz.de/10001373621
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Outsidership, network positions and cooperation among internationalizing SMEs : an industry evolutionary perspective
Ong, Xander; Freeman, Susan; Goxe, François; Guercini, … - In: International business review : the official journal of … 31 (2022) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10013206795
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Heuristics in international business : a systematic literature review and directions for future research
Guercini, Simone; Milanesi, Matilde - In: Journal of international management 26 (2020) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10012495471
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The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018
Persistent link: https://www.econbiz.de/10011790485
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Extreme luxury fashion : business model and internationalization process
Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
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Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone; Milanesi, Matilde - In: Management research review 45 (2022) 9, pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
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Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?
Milanesi, Matilde; Runfola, Andrea; Guercini, Simone - In: International marketing review 41 (2024) 3/4, pp. 806-826
Persistent link: https://www.econbiz.de/10015057135