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~subject:"Multinationales Unternehmen"
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Marketing in China
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Multinationales Unternehmen
China
25
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Innovation
12
Relationship marketing
12
Lieferantenmanagement
10
Supplier relationship management
10
Knowledge transfer
7
Wissenstransfer
7
Innovation management
6
Innovationsmanagement
6
Marketing
6
New product development
5
Produktentwicklung
5
Social Web
5
Social web
5
Brand image
4
Brand management
4
Firm performance
4
Knowledge management
4
Markenführung
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Unternehmenserfolg
4
Wissensmanagement
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
Customer integration
3
Dienstleistungssektor
3
International marketing
3
Internationales Marketing
3
Kundenintegration
3
Market research
3
Marktforschung
3
Organizational learning
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Personalization
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Wang, Yonggui
3
Wang, Na
2
An, Shenghui
1
Hua, Ying
1
Luo, Peng
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Wu, Guoying
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Zhao, Chunxia
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International business review : the official journal of the European International Business Academy
1
International marketing : emerging markets
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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A comparative study of location choice for overseas R&D investment of TNCs: an empirical study of the United States and Japan based on panel data
Wang, Yonggui
;
An, Shenghui
;
Luo, Peng
- In:
International marketing : emerging markets
,
(pp. 253-282)
.
2011
Persistent link: https://www.econbiz.de/10008937358
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2
Does parenting matter in subsidiary innovation in emerging economies? : exploring the role of parent superior competitiveness in affecting subsidiary contextual ambidexterity
Wang, Na
;
Wang, Yonggui
- In:
International business review : the official journal of …
30
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012484605
Saved in:
3
Reverse transfer of innovation and subsidiary power : a moderated mediation model
Wang, Na
;
Hua, Ying
;
Wu, Guoying
;
Zhao, Chunxia
;
Wang, …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 328-337
Persistent link: https://www.econbiz.de/10012104257
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