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A "glocalization" approach to the internationalizing of crisis communication
Lehmberg, Derek; Hicks, Jeff - In: Business horizons 61 (2018) 3, pp. 357-366
Persistent link: https://www.econbiz.de/10011866283
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Breaking the sound of silence : explication in the use of strategic silence in crisis communication
Pang, Augustine; Jin, Yan; Seo, Youngji; Choi, Sung In; … - In: International journal of business communication : IJBC … 59 (2022) 2, pp. 219-241
Persistent link: https://www.econbiz.de/10013256520
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Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Leite, Emilene; Johnstone, Leanne - In: Sustainable International Business : Smart Strategies …, (pp. 275-302). 2023
Persistent link: https://www.econbiz.de/10014447576
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Corporate communication : critical business asset for strategic global change
Goodman, Michael B.; Hirsch, Peter B. - 2015
Persistent link: https://www.econbiz.de/10010470453
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Language : the sharpest tool in the business strategy toolbox
Sanden, Guro Refsum - In: Corporate communications : an international journal 21 (2016) 3, pp. 274-288
Persistent link: https://www.econbiz.de/10011582895
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Twitter and its usage for dialogic stakeholder communication by MNCs and NGOs
Inauen, Sarah; Schoeneborn, Dennis - In: Communicating corporate social responsibility : …, (pp. 283-310). 2014
Persistent link: https://www.econbiz.de/10010346515
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Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
oder Samsung wird die Kommunikation der Firmen auf Weibo und Facebook im Detail untersucht. Schließlich werden konkrete und … der Fachgebiete Internationales Marketing, Interaktives Marketing, Internationale Kommunikation, Social Media Management … Führungskraft im Marketing und der Online-Kommunikation in Unternehmen weltweit tätig. Als Lehrbeauftragte an diversen Hochschulen …
Persistent link: https://www.econbiz.de/10014019882
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Digital channels in the internal communication of a multinational corporation
Lipiäinen, Heini Sisko Maarit; Karjalouto, Heikki Ensio; … - In: Corporate communications : an international journal 19 (2014) 3, pp. 275-286
Persistent link: https://www.econbiz.de/10010400798
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Cross-university virtual teamwork as a means of internationalization at home
Rauer, Johannes Nikolaus; Kroiss, Michael; Kryvinska, … - In: The international journal of management education 19 (2021) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10013184789