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French football, foreign investors : global sports as country branding

Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10

Persistent link: https://www.econbiz.de/10011757436

Tackling international markets : bicultural brand positioning of sport leagues in foreign countries

Weißkopf, Christian; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 38 (2024) 4, pp. 271-286

Persistent link: https://www.econbiz.de/10014633212

A typology of international strategies for Hungarian professional sports clubs

Kozma, Miklós; András, Krisztina - In: Management 11 (2016) 1, pp. 7-27

Persistent link: https://www.econbiz.de/10011481167

Internationalization of professional football clubs : the case of German Bundesliga and China

Horbel, Chris; Popp, Bastian; Peter, Michael - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 301-310). 2020

Persistent link: https://www.econbiz.de/10012224540

Meeting the Challenges of International Brand Expansion in Professional Sports : Intellectual Property Right Enforcement in China Through Treaties, Chinese Law and Cultural Mechani...

Levine, Jeffrey F. - 2008

) in the emerging commercial sports market of China. The article takes a comparative look at Western and Chinese … in order to achieve effective IPR enforcement in China, sports teams and organizations should work within the nation …The article focuses on various aspects of intellectual property law, international law and sports law. Specifically …

Persistent link: https://www.econbiz.de/10014220666

Sport and the transnationalizing media corporation

Andrews, David L. - In: The journal of media economics 16 (2003) 4, pp. 235-251

Persistent link: https://www.econbiz.de/10001796528

Les multinationales et le sport dans les pays en développement : ou comment faire courir le Tiers Monde après les capitaux

Andreff, Wladimir - 1988

Persistent link: https://www.econbiz.de/10001268897

Les multinationales et le sport dans les pays en développement : ou comment faire courir le Tiers-Monde après les capitaux

Andreff, Wladimir - In: Cahiers de la Faculté des Sciences Economiques de … (1987), pp. 67-98

Persistent link: https://www.econbiz.de/10001079609

The Value of Olympic Sponsorship. Domestic vs. Foreign Sponsoring Firms

Baim, Dean; Goukasian, Levon; Misch, Marilyn Betty - 2021

This paper examines the impact of Olympic Sponsorship announcements on stock returns for sponsors of the ten Olympic Summer Games held between 1984 and 2020. The paper finds that sponsorship announcements are associated with an average 0.44% impact on returns on the announcement day. This...

Persistent link: https://www.econbiz.de/10013232621

Mega sporting events and inward foreign direct investment : an investigation of the differences among the types of sporting events and host countries

Kaveepong Lertwachara; Tongurai, Jittima; Pattana Boonchoo - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10013255832

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