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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
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Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie; Robson, Karen - In: Business horizons 58 (2015) 5, pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
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Die neuen Strategien der Multis für aufstrebende Märkte
Prahalad, Coimbatore K. - In: Harvard-Business-Manager : das Wissen der Besten 21 (1999) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10001255071
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2018
-- Section: 5 Marketing -- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence …
Persistent link: https://www.econbiz.de/10013256189
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An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Pleshko, Larry P.; Heiens, Richard A. - In: International journal of business and emerging markets … 11 (2019) 2, pp. 109-121
Persistent link: https://www.econbiz.de/10012135582
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Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011780130
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The 2007 - 2008 global financial crisis, and cross-border mergers and acquisitions : a 26-nation exploratory study
Reddy, Kotapati Srinivasa; Nangia, Vinay Kumar; … - In: Global journal of emerging market economies 6 (2014) 3, pp. 257-281
Persistent link: https://www.econbiz.de/10010512204
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The stages of international growth of the business groups from emerging economies
Bugador, Roderick - In: Organizations and markets in emerging economies 6 (2015) 2, pp. 22-34
Persistent link: https://www.econbiz.de/10011433336