The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Year of publication: |
2011
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Authors: | Laczniak, Gene R. ; Santos, Nicholas J. C. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 2, p. 135-147
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Subject: | Multinationales Unternehmen | Transnational corporation | Marketing | Corporate Social Responsibility | Corporate social responsibility | Verteilungsgerechtigkeit | Distributive justice | Wirtschaftsethik | Economic ethics | Schwellenländer | Emerging economies | Theorie | Theory |
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