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Global standardization versus localization : a case study and a model

Ghemawat, Pankaj - In: The global market : developing a strategy to manage …, (pp. 115-145). 2004

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Redefining global strategy : crossing borders in a world where differences still matter

Ghemawat, Pankaj - 2007

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The ABCDs of Leadership 3.0

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Semiglobalization and international business strategy

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Globale Expansion - kein leichter Weg

Ghemawat, Pankaj - In: Harvard-Business-Manager : das Wissen der Besten 24 (2002) 2, pp. 82-94

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Redefining global strategy : crossing borders in a world where differences still matter

Ghemawat, Pankaj - 2018

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger...