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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Russia
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Taiwan
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Channel re-structuring
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Distribution channel
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Emerging markets
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Lieferantenmanagement
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Russland
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Supplier relationship management
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Taiwanese
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Taiwanesisch
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Vertriebsweg
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B-to-B-Marketing
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Business network
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Business-to-business marketing
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China
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Coercive influence strategy
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Consumer behaviour
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Customer satisfaction
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EBM-Industrie
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Einzelhandelspreis
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Electric power industry
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Elektrizitätswirtschaft
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Emerging economies
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Kundenzufriedenheit
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Macht
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Market mechanism
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Marktmechanismus
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Metal goods industry
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Power
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Retail price
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Schwellenländer
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Transnational corporation
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business marketing
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channel dyad
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Cheng, Soo-may
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Low, Wen-shinn
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Journal of East European management studies : JEEMS
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Establishing and restructuring marketing channels: an exploratory study of a Taiwanese company in Russia
Low, Wen-shinn
;
Cheng, Soo-may
- In:
Journal of East European management studies : JEEMS
14
(
2009
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10003819852
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