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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Strategisches Management
40,266
Strategic management
33,996
Brand management
17,196
Markenführung
17,195
Consumer behaviour
7,896
Konsumentenverhalten
7,896
Markenimage
7,220
Brand image
7,078
Markenartikel
5,357
Brand
5,304
Theorie
5,068
Theory
5,014
Deutschland
4,320
Germany
3,896
Unternehmenserfolg
3,609
Firm performance
3,433
Relationship marketing
3,189
Beziehungsmarketing
3,185
USA
2,934
Organizational change
2,928
Organisatorischer Wandel
2,879
United States
2,786
Marketingmanagement
2,523
Innovationsmanagement
2,502
Markenpolitik
2,474
Transnational corporation
2,473
Marketing management
2,464
Innovation
2,438
Innovation management
2,308
Management
2,259
KMU
2,222
SME
2,213
Strategische Planung
2,098
Marketing
2,087
Social Web
2,056
Social web
2,056
Corporate Social Responsibility
1,954
Corporate social responsibility
1,920
Wettbewerbsstrategie
1,906
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Undetermined
688
Free
313
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Article
1,586
Book / Working Paper
1,071
Journal
13
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Article in journal
1,043
Aufsatz in Zeitschrift
1,043
Aufsatz im Buch
490
Book section
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Hochschulschrift
149
Collection of articles of several authors
129
Sammelwerk
129
Case study
118
Fallstudie
118
Graue Literatur
101
Non-commercial literature
101
Thesis
98
Aufsatzsammlung
96
Working Paper
81
Arbeitspapier
76
Lehrbuch
55
Textbook
48
Reprint
30
Konferenzschrift
29
Dissertation u.a. Prüfungsschriften
28
Bibliografie enthalten
26
Bibliography included
26
Conference proceedings
18
Fallstudiensammlung
13
Bibliografie
12
Glossar enthalten
10
Glossary included
10
Festschrift
9
Bibliographie
7
Conference paper
7
Konferenzbeitrag
7
Handbook
6
Handbuch
6
Interview
5
Collection of articles written by one author
4
Guidebook
4
Ratgeber
4
Sammlung
4
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3
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3
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English
2,370
German
245
Undetermined
30
French
16
Spanish
9
Russian
4
Italian
3
Polish
2
Portuguese
2
Danish
1
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Author
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Rugman, Alan M.
59
Buckley, Peter J.
43
Verbeke, Alain
40
Pedersen, Torben
20
Tallman, Stephen B.
16
Pearce, Robert
14
Morschett, Dirk
11
Birkinshaw, Julian
10
Casson, Mark
10
Clegg, Jeremy
10
Hansen, Michael W.
10
Mudambi, Ram
10
Yip, George S.
10
Zentes, Joachim
10
Andersson, Ulf
9
Bartlett, Christopher A.
9
Lasserre, Philippe
9
Teece, David J.
9
Beamish, Paul W.
8
Collinson, Simon
8
Demirbag, Mehmet
8
Luo, Yadong
8
Mellahi, Kamel
8
Meyer, Klaus
8
Ramamurti, Ravi
8
Schmid, Stefan
8
Swoboda, Bernhard
8
Wu, Jie
8
Cuervo-Cazurra, Alvaro
7
Devinney, Timothy Michael
7
Doz, Yves L.
7
Festing, Marion
7
Ghauri, Pervez N.
7
Ghemawat, Pankaj
7
Govindarajan, Vijay
7
Gupta, Anil K.
7
Hashai, Niron
7
Hitt, Michael A.
7
Khan, Zaheer
7
Kolk, Ans
7
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Edward Elgar Publishing
13
IGI Global
2
International Business Machines Corporation
2
National Bureau of Economic Research
2
Strategic Management Society
2
Universität Trier
2
Verlag Dr. Kovač
2
AIB-UKI Conference <45., 2018, Birmingham>
1
Academy of International Business / UK Chapter
1
American Graduate School of International Management <Glendale, Ariz.>
1
Australian Centre for International Business
1
Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Books on Demand GmbH <Norderstedt>
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Carron Company
1
Center for Urban & Real Estate Management <Zürich>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
De Gruyter Oldenbourg
1
DePaul University / College of Commerce
1
Deutsch-Brasilianische Industrie- und Handelskammern
1
ESCP-EAP European School of Management <Paris u.a.>
1
Ecole des hautes études commerciales <Frankreich>
1
European International Business Academy <Maastricht, Netherlands)> / Conference
1
Fundación CODESPA <Madrid>
1
Gesellschaft für Ökologische Kommunikation mbH
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Institute for Business and Economic Research, School of Business, San Jose State University
1
Institutet för Internationellt Företagande
1
Instituto de Economia <Campinas>
1
International Conference on Business History <1, 1974, Susono>
1
International Finance Corporation
1
Jebel Ali / Free Zone Authority
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
London Business School
1
Lyndon B. Johnson School of Public Affairs
1
Manchester Business School
1
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Published in...
All
International business review : the official journal of the European International Business Academy
46
Journal of world business : JWB
42
SpringerLink / Bücher
36
Management international review : mir ; journal of international business
34
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
29
Journal of international management
27
Journal of business research : JBR
22
Global strategy journal : GSJ
18
Multinational business review
17
European journal of international management : EJIM
15
International marketing review
15
Springer eBook Collection
15
Thunderbird international business review
15
Edward Elgar E-Book Archive
14
European management journal
14
Journal of business strategy
14
The Oxford handbook of international business
14
Asia Pacific business review
13
Emerging multinationals in emerging markets
13
Global strategy journal
12
Transnational corporations and development policy : critical perspectives
12
Journal of international marketing
11
Research in global strategic management : a research annual
11
Transnational corporations and local firms in developing countries : linkages and upgrading
11
Case studies on MNCs in India
10
Critical perspectives on international business
10
Foreign direct investment, China and the world economy
10
New horizons in international business
10
The Academy of International Business
10
mir-Edition
10
Harvard business review : HBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international entrepreneurship
9
Research in global strategic management
9
Business history
8
Emerald insight
8
Europäische Hochschulschriften / 5
8
International journal of emerging markets
8
Journal of business ethics : JOBE
8
Journal of management studies : JMS
8
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Source
All
ECONIS (ZBW)
2,527
USB Cologne (EcoSocSci)
127
EconStor
6
USB Cologne (business full texts)
5
OLC EcoSci
5
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1
A typology of international strategies for Hungarian professional sports clubs
Kozma, Miklós
;
András, Krisztina
- In:
Management
11
(
2016
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10011481167
Saved in:
2
Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
Saved in:
3
Strategies on brand internationalization : a study based on business capability
Ding, Huiping
;
Qiu, Xiaodong
- In:
Proceedings of the International Conference on Chinese …
,
(pp. 373-382)
.
2008
Persistent link: https://www.econbiz.de/10003792971
Saved in:
4
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
5
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
Saved in:
6
Managing institutional complexity : a longitudinal study of legitimacy strategies at a sportswear brand company
Baumann-Pauly, Dorothée
;
Scherer, Andreas Georg
; …
- In:
Journal of business ethics : JOBE
137
(
2016
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10011538357
Saved in:
7
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
;
Batra, Rajeev
-
2012
Persistent link: https://www.econbiz.de/10009565937
Saved in:
8
Globalizing brands? : brand strategies of Western multinational corporations in Central and Eastern Europe
Schuh, Arnold
- In:
The changing nature of doing business in transition …
,
(pp. 47-67)
.
2011
Persistent link: https://www.econbiz.de/10009385077
Saved in:
9
Strategic value of technology and brand equity for multinational firms
Gobeli, David H.
;
Mishra, Chandrasekhar
;
Koenig, Harold F.
- In:
Valuation of intangible assets in global operations
,
(pp. 321-333)
.
2001
Persistent link: https://www.econbiz.de/10001677624
Saved in:
10
International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina
-
2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
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