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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
22
Konsumentenverhalten
20
China
11
Brand management
8
Markenführung
8
Advertising
6
Advertising effects
6
Cultural identity
6
International marketing
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Internationales Marketing
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Kulturelle Identität
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Werbewirkung
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Brand image
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Markenimage
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Werbung
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Ausländische Tochtergesellschaft
3
Brand
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Brand attitudes
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Canada
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Culture
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Foreign subsidiary
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Globalisierung
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Globalization
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Internet marketing
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Markenartikel
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North America
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Online-Marketing
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Social Web
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Social web
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Transnational corporation
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Acculturation
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Anticipating regret
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Auslandsinvestition
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Bicultural consumers
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Chinese cultural values
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Chinese immigrants
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Competitive advertising context
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Concept of the gift-giving process
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Culturally verbal congruency
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English
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Huang, Dan
3
Pan, Yigang
3
Teng, Lefa
3
Lu, Xiongwen
2
Supapol, Atipol B.
1
Yu, Mingyang
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Journal of international management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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Host-country headquarters of US firms in China : an empirical study
Pan, Yigang
;
Teng, Lefa
;
Yu, Mingyang
;
Lu, Xiongwen
; …
- In:
Journal of international management
20
(
2014
)
4
,
pp. 379-389
Persistent link: https://www.econbiz.de/10010495724
Saved in:
2
Firms' FDI ownership : the influence of government ownership and legislative connections
Pan, Yigang
;
Teng, Lefa
;
Supapol, Atipol B.
;
Lu, Xiongwen
; …
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
8
,
pp. 1029-1043
Persistent link: https://www.econbiz.de/10010496364
Saved in:
3
The performance of MNE subsidiaries in China : does it matter to be close to the political or business hub?
Teng, Lefa
;
Huang, Dan
;
Pan, Yigang
- In:
Journal of international management
23
(
2017
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10011779428
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