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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
7
Markenführung
6
Brand image
5
International marketing
5
Markenimage
5
Advertising
4
Internationales Marketing
4
Latin America
4
Luxury goods
4
Luxusgüter
4
Standardization
4
Brand
3
Globalisierung
3
Globalization
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Standardisierung
3
Transnational corporation
3
Werbung
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand extensions
2
Brand growth
2
Brand spillover
2
Effects on brand growth
2
Firm performance
2
Innovation
2
Lateinamerika
2
Mercosur countries
2
Mercosur-Staaten
2
Repeated ad exposure
2
Unternehmenserfolg
2
Werbewirkung
2
Advertising effectiveness
1
Advertising industry
1
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English
3
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Fastoso, Fernando
3
Mohr, Alexander T.
2
Shirodkar, Vikrant
1
Tihanyi, Can
1
Unen, Marc van
1
Wang, Chengang
1
Whitelock, Jeryl
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British journal of management : BJM
1
European journal of international management : EJIM
1
International marketing review
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ECONIS (ZBW)
3
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1
The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
29
(
2012
)
3
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
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2
Testing the regional performance of multinational enterprises in the retail sector : the moderating effects of timing, speed and experience
Mohr, Alexander T.
;
Fastoso, Fernando
;
Wang, Chengang
; …
- In:
British journal of management : BJM
25
(
2014
),
pp. 100-115
Persistent link: https://www.econbiz.de/10010240048
Saved in:
3
Exploring the effects of subsidiary interdependence on the performance of global product launches
Mohr, Alexander T.
;
Unen, Marc van
;
Fastoso, Fernando
; …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 553-579
Persistent link: https://www.econbiz.de/10012065246
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