The implementation of international advertising strategies : an exploratory study in Latin America
Year of publication: |
2012
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Authors: | Fastoso, Fernando ; Whitelock, Jeryl |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 3, p. 313-335
|
Subject: | Internationales Marketing | International marketing | Einführung | Implementation | Multinationales Unternehmen | Transnational corporation | Werbewirkung | Advertising effects | Kontingenztheorie | Contingency theory | Mercosur-Staaten | Mercosur countries |
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