Application of artificial neural networks for economic forecasting is described and empirically examined with Nestle financial reporting data. For the experiments, panel data of the exchange rates as well as trading profit, volume of sales, currency retranslations, and effects of exchange rate...

Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally...