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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Internationales Marketing
20
Entwicklungsländer
19
Marketing
17
Türkei
17
International marketing
12
Turkey
12
Consumer behaviour
11
Kanada
11
Konsumentenverhalten
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Absatz
10
Developing countries
10
Marketing management
9
Marketingmanagement
9
Aufsatzsammlung
8
Canada
6
Werbung
6
Economic transition
5
Emerging economies
5
Exportmarketing
5
Food market
5
Lebensmittelmarkt
5
Management
5
Mittlerer Osten
5
Nahrungsmittelmarkt
5
Schwellenländer
5
Systemtransformation
5
Advertising
4
Brand image
4
Brand management
4
Einzelhandel
4
Markenführung
4
Markenimage
4
Middle East
4
Schweden
4
Transnational corporation
4
Welt
4
World
4
Advertising effects
3
Auslandsinvestition
3
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English
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Kaynak, Erdener
7
Akinci, Serkan
1
Aksoy, Safak
1
Atilgan, Eda
1
Demirbag, Mehmet
1
Tatoğlu, Ekrem
1
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De Gruyter studies in organization
1
De Gruyter studies in organization : an international series by internationally known authors presenting current fields of research in organization
1
Journal of euromarketing
1
Management international review : mir ; journal of international business
1
de Gruyter Studies in Organization
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
2
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1
International Business in the Middle East
Kaynak, Erdener
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10014509409
Saved in:
2
International business in the Middle East
Kaynak, Erdener
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10000086101
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3
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
4
Determinants of ownership-based entry mode choice of MNEs : evidence from Mongolia
Kaynak, Erdener
;
Demirbag, Mehmet
;
Tatoğlu, Ekrem
- In:
Management international review : mir ; journal of …
47
(
2007
)
4
,
pp. 505-530
Persistent link: https://www.econbiz.de/10003515792
Saved in:
5
Transnational retailing
Kaynak, Erdener
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10004673482
Saved in:
6
International business in the Middle East
Kaynak, Erdener
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10004046127
Saved in:
7
Transnational retailing
Kaynak, Erdener
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10014269363
Saved in:
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